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And he's still on course to take over from Messi as the world's finest.
Neymar took down one of the baddies with a nifty bit of footwork in his movie debut in "x Xx: Return of Xander Cage" this year. Funny, that's exactly what Celtic defender Mikael Lustig said, unimpressed by Neymar's diving in a Champions League game.
Ben Alamar, ESPN's director of analytics, devised a formula that combines endorsements with social media following and internet search popularity to create the ESPN World Fame 100 rankings.
(Note: NA means either an athlete doesn't have an official account for a social media site or an accurate endorsement figure could not be confirmed.) is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system.
The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score.
Bolt has won eight Olympic gold medals in the 100-meter dash, 200-meter dash and the 4x100 relay, the most for any sprinter (it would have been nine if a 2008 Jamaican relay teammate hadn't failed a doping test), and holds the world record in the 100 (9.58 seconds) and the 200 (19.19).
In 2007, Switzerland issued a postage stamp bearing Federer's image, making him the country's first living person to be so honored.
Endorsement amounts cover 2016 and were compiled by ESPN researchers. Still, he steered Real Madrid to another Champions League triumph and Portugal to the European Championship in 2016 and lifted the Ballon d'Or as the world's premier player again.
Ronaldo's opinion of himself is such, you could only fear for the sculptor of the wonderfully terrible bronze bust that the player unveiled at Madeira Airport, now renamed in honor of the island's favorite son.
For special situations (esports and China) we used two additional categories: other social media -- for when the athlete was more relevant on a platform outside the Big Three (Twitch, for example, although no gamers made the top 100) -- and, in China's case, Baidu search score, because Google is blocked there.
Salary is not used as a factor because of differences among sports. We have also excluded amateur athletes -- Deshaun Watson, Lonzo Ball and Katie Ledecky, for example -- due to lack of salary and endorsements.